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Make your 2005 Email Marketing Plan
Successful – Six Useful Tips
by Mike Savaliya
Email Marketing is growing more and more every year. Many
small E-business owners have already made marketing plans
for 2005. Email marketing is a very popular tool these
days but often not utilized correctly to reach out to
prospective customers. E-mail is very effective and inexpensive
tool than regular mail to attract prospective customers,
grow relationships with current customers, gain mindshare
among affiliate partners and resellers and increase brand
awareness. Below are six useful tips to make your 2005
email marketing successful:
Improve your Email Marketing tactics
When used correctly, and ethically, email marketing is
one of the most effective forms of online advertising.
But if misused, abused or underutilized, e-mail marketing
may have an adverse effect on your business. Here are
some keys to successful email marketing.
Select the right Audience
Selecting right audience is the first step to any marketing
strategy. Make sure to buy the right targeted audience
segmented in right demographic groups. If gathering audience
list on your website, make sure you collect as much information
as you can to segment your list in to interests. If you
are using an audience list that you currently have, make
sure to divide it in to groups to make your message more
effective.
Personalize your message
Segment your audience in to groups depending on geographical
areas or interests or age and personalize your message
for each group of audience. Expert statistics and results
show that the more you personalize your message or newsletter,
the higher your open rates and clickthrough rate will
be.
Send HTML and Text versions
Send both HTML and Text version of you message so that
everyone of your audience receive either HTML or plain
text message depending upon their server settings. HTML
messages tend to get much more response in terms of open
rate than regular plain text.
Proper use of From, To and Subject line fields
Proper use of these fields is one of the most important
keys to a successful email marketing message. Effective
subject line will make your prospective customers to read
your message.
•Use your company name or an individual within the
company.
•Personalize each message with the recipient’s
first name or last name.
•Use an effective and message related non-deceptive
subject line. Creative, interesting and to the point straight
subject line tends to give good results.
Don’t use “newsletter” word in your subject
line if possible. Don’t use the same subject line
every time. Ad words like free, cheap, free money does
not work.
Balanced use of Text and Graphics
Balanced use of text and graphics are also important for
getting your message read and responded to. Not everybody
have fast internet connection to download your graphics
loaded message.
•Keep your message as clean as possible. Use soft
colors with appropriate use of white spaces.
•Write a brief and to the point message rather than
making them read the whole story. Make them to visit your
website to read the full story.
•Too much graphics results in low open rates as nobody
wants to wait till they download it.
•Always write your physical address at the bottom
of your message to be CAN-SPAM compliant. Read the CAN-SPAM
act on our website www.mailmailer.com
In many cases, search engine optimization and link popularity
can be more effective to drive more traffic to your website
but with low “visitor to customer” conversion
rate. Traffic from your email marketing efforts will have
high “visitor to customer” conversion rate.
But Again If used wisely. There are many more useful tactics
and tips for successful email marketing, but I cannot
write them all in one article. MailMailer will be back
with some more ideas on Email marketing for you in 2005.
About the Author
Article by, Mike Savaliya of MailMailer http://www.mailmailer.com
Permission-based Email Marketing – Create HTML newsletters,
manage lists, send campaigns in seconds. Track opens,
clicks, compare campaigns. Free to try! |
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