Make your 2005 Email Marketing Plan
Successful Six Useful Tips
by Anik Singal
One of the quickest ways to boost your affiliate income
is to offer high ticket products. Commissions as low as
5% can still pay off handsomely, provided the item carries
a big enough price tag. Plus some pay-per-lead programs
offer hefty bounties of $50 and up for qualified leads.
So why dont more affiliates build sites around high-ticket
products? Because the higher the price, the more likely
your visitors will experience sticker shock.
Its only natural. Peoples internal resistance
kicks in because theyre always a little uneasy when
its time to shell out big bucks online. This is
true no matter how badly they want what youre selling.
But if theres one thing super-affiliates know how
to do, its overcome buyer resistance. So here are
10 never-fail techniques Ive been teaching my clients
and students. Apply each one to your affiliate business,
and youll soon see skyrocketing conversion rates
on higher-priced products and lucrative upsells.
#1 - Turn your pocket calculator into a salesman.
Numbers can almost always support of your selling proposition,
so put those numbers to work! Ask yourself how many ways
can you MONETIZE the benefit of your product or service.
Then put those numbers on the table.
For example, if youre selling a $1499 teleclass
that teaches people options trading, calculate the LOWEST
possible profit they will make from your system in one
years time. Say that even if they got the most mediocre
results, theyd still make an average of $300 per
That means in a 5 day work week theyd make an average
of $1500. In a 4-week month theyd make $6000. In
a 50-week year theyd make $75,000. Now ask them
to compare that to their current salary or hourly wage.
Dont hype it up, just let the numbers speak for
#2 Break the cost into easily digested chunks.
Ask yourself, what sounds better: $29.95 a month
or $359 a year? Even if the prospect has to
pay the entire sum up front, show them how that big price
tag isnt so big after all.
A variation of this is comparing the price of your item
with some commonplace or routine expense: For less
than the price of your monthly double-lattes, you could
be learning the secrets of billion-dollar investment managers...
#3 Word the price to make it seem tiny!
A $197 annual subscription sounds like a lot of money.
But gaining access to business-critical information for
just 54 cents a day sounds like, well... peanuts!
#4 State the value of each component, then add
em up for dramatic effect.
This works best for information products, but if youre
creative, you can use it with almost anything, especially
If your investment course sells for $599, make a list
of everything your buyers get: digital reports, videos,
workbook, telephone hotline, private site access, software,
etc. Put a price tag on each - make it realistic, please
then show how they add up to much more than $599.
Or lets say youre offering to install, configure,
and customize an off-the-shelf software package for a
total price of $699. Simply show how many hours you spend
on each element, multiply by a realistic but high-end
hourly rate... and show how buyers are getting $2500 worth
of services for only $699!
#5 Bundle in bonuses or add-ons that your prospects
cant easily price.
This takes some extra work, but I really love it because
so few affiliates are doing it.
Lets say youre an affiliate for high-ticket
digital SLR cameras. Tell your buyers that when they purchase
any camera over $599 from you, and they send you a copy
of their receipt, theyll get a bonus CD-ROM packed
with digital photography tips, imaging freeware and shareware,
and your handpicked online resources for supplies, accessories,
and photo printing.
Sure, youll need to contact freeware and shareware
authors to get their permission to include their software
on your disk. (Guess what? Almost none will refuse
youre promoting them via direct mail for free!)
And yes, youll have to write up some tips and find
But you can pack this CD with affiliate links. And youll
be saving your prospects a boat load of time. Your buyers
cant compare it to anybody elses bonus CD,
since nobodys offering one quite like yours. You
can put any realistic value on it, promote it heavily,
and get endless viral marketing value out of it.
And best of all, its a way to get buyers to VOLUNTARILY
give you both their email and snail mail addresses! Nice.
#6 - Show a huge return compared to the purchase price.
Spell out, in dollars and cents, how the cost of your
product or service is a drop in the bucket compared to
the returns it generates.
Lets say your $799 workplace safety review course
helps businesses pass inspections. Then calculate the
exact cost of failing an inspection. List fines, penalties,
cost of business shutdowns, etc. These will literally
add up to five figures, a huge expense compared to the
price of your course.
#7 Make your prospects relieved that youre
charging so little!
This ones so easy, Im amazed more affiliates
dont do it. Show higher prices for other products...
then tell them your price, which of course is much, much
Are you selling an investment course? First talk about
$1 million private investment accounts... and the huge
commissions investment managers charge. By the time you
tell them about your $599 course, your prospect will breathe
a sigh of relief!
Sure, its an apples-to-oranges comparison. Thats
the whole point. Youre showing your prospect why
your $599 course is the least expensive choice for them...
and maybe the only affordable one.
#8 - Preempt price objections.
Most sales pages for expensive products and services play
on emotions and benefits. They build desire and perceived
value over several thousand words and literally sell
the person BEFORE price is even mentioned.
But sometimes you can do the opposite - and reap
big rewards by pre-qualifying visitors. Thats right,
tell people the price up front. Then play on the drama
and exclusivity of a big number to weed out the tire kickers!
Heres an example: This course is for serious
investors only. It costs $1299. If youre scared
by that price, or if youre unwilling to invest in
your ability to create wealth, then our course is not
Sure, this approach is based on snob appeal. But its
also very powerful reverse psychology: the more you tell
a prospect they dont qualify, the more some people
will insist that they DO!
If you dont believe this approach works, some of
the greatest direct response copy of all time has taken
it all the way to the bank. One fund-raising letter that
generated millions for a bird-watching expedition stated:
It will cost you $10,000 and about 26 days of your
time. Frankly, you will endure some discomfort, and may
even face some danger.
#9 Use a false close to create suspense.
Its a classic... and it still works. Establish the
value and desirability of your product without a doubt,
but delay gratification for a few more paragraphs while
piling on even more benefits.
The most common false close is the old But wait,
theres more... tactic. Even though your case
is made, you dont stop and mention one or two more
This is also a great place to meet possible last-minute
objections by pulling out the Warning! Dont
buy any investment course unless it meets these 8 criteria.
If your prospects have gotten this far, they WANT the
product. So give them 8 or 10 or 20 more ways to justify
that big expenditure!
#10 Sound like the leading expert in your field.
Price resistance diminishes in direct proportion to trust.
If your visitors believe that youre an unchallenged
expert in your niche, theyre much more likely to
make that big-ticket purchase.
How do you establish this aura of expertise. Offer UNIQUE
solutions they cant get elsewhere. Show PROOF that
your product or service works as promised. Display prominent
TESTIMONIALS and ENDORSEMENTS from respected authorities
in related fields.
And avoid hype at all costs. Its far better to sound
low key -- but confident - than to scream for attention.
And remember, prospects arent stupid. If you back
up your claims with hard facts and data, theyll
gladly plunk down hundreds to thousands for your affiliate
promotions. But if you dont, theyre smart
enough to look to your competitors!
About the Author
This article is written by Anik Singal, founder of AffiliateClassroom.com.
Anik Singal has developed his own affiliate system that
helped him earn well over $10,000 in just 60 days. Now,
he's looking for a few students to train one step at a
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